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Jan30
Continental Airlines to Add LiveTV and In-Flight Web

Continental Airlines (CAL) will become the latest US airline to offer in-flight web access.  The in-flight web access will be provided by LiveTV, a wholly owned subsidiary of JetBlue Airways.  The web access is based on the successful testing of the system. 

Continental will also begin offering in-flight entertainment.  The Houston based carrier will offer up to 36 channels free to first class passengers and for a nominal $6 fee to those in economy. 

The service will be offered to passengers on Continental’s new Boeing 737’s and Boeing 757-300’s joining the fleet in January. 

Continental does not look to make money off this venture but to enhance customer services.  This looks to be a good investment for Continental.  They are committed to providing the best customer service they can all while keeping their airline viable.  Continental would not invest in a service that they believed would not work.  I just wonder how much JetBlue will be getting out of this investment by CO.  

USAtoday 

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8 Comments/Trackbacks




I see this is a very promising achievement, and will make business travel even more convenient! Great posts, keep up the good work!

I'd say this is great strategy by JetBlue. Very clever thinking in tough times in which airlines need to make money from innovative sources - LiveTV being one of them. JetBlue developed the system and tested it on their own planes - giving them first mover advantage. Now, they are licensing this same technology to others and minting money out of it.

This is great for both the brands as well - Continental offers better customer service at low prices, and there is never a mention of LiveTV without JetBlue. Perfect win-win proposition.

they are licensing this same technology to others and minting money out of it.

they are licensing this same technology to others and minting money out of it.

Great post.i think it will help to improve financial condition of these airline also will be beneficial to passengers.
Janice

Great post.i think it will help to improve financial condition of these airline also will be beneficial to passengers.
Janice

Great post.i think it will help to improve financial condition of these airline also will be beneficial to passengers.
Janice

Awesome! This will make long haul flights so much more tolerable. Wonder if they will make it a standard on the dreamliner :P

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