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British Airways is taking on European giant Air France-KLM with their new airline.  The appropriately named OpenSkies will be launched later this year with one of British Airways’s Boeing 757’s.  Other aircraft will follow at later dates. 

OpenSkies will take aim directly on AF-KLM offering flights directly to New York, unknown which NYC airport they will offer flights, from either Paris or Brussels. 

BA’s new airline is looking to take advantage of the more lucrative business traveler by offering many more business class seats, 24 total lie-flat seats with a few premium economy and economy configurations. 

More routes and aircraft will join the fleet in 2009, opening up cities such Frankfurt, Milan and Amsterdam.  Despite MAXjet's failure, BA thinks that there continues to be a market for the business traveler and hopes to become part of that niche.  

Times Online