A bio-fuel Boeing 747 could be test launched in partnership with Virgin Atlantic next year. This comes amid Virgin Atlantic ordering 15 Boeing 787's at a list price of $2.8 billion dollars.
The 787-9 burns around 27 percent less fuel per passenger than the Airbus A340-300 aircraft it will replace beginning in 2011, according to Virgin.
Branson said he hopes the new fuel will reduce the overall pollution generated by the airline industry.
"We all have a responsibility ... to reduce the carbon footprint. Doing nothing should not be an option. The environment has become the most important issue facing the world right now," Branson said.
And Virgin Atlantic and Branson are not the only people doing something about the industry and the issues facing fuel consumption. A reader said, "American is also committed to its fuel conservation efforts. With its Fuel Smart program, in 2006, [American Airlines] reduced carbon dioxide emissions by 1.9 billion pounds."
Not only is it better for the enviornment, but the company saves millions of dollars on fuel. It's a win-win situation for any airline to help clean up.
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