What does it take to be the most admired airline in the United States by Fortune Magazine? It takes a quality product and service, people management, quality management, long-term investment, innovation, social responsibility, and a good use of corporate assets.
Continental Airlines Inc. (CAL) wins that honor this year, ranking number one in seven out of the eight categories. Continental Airlines also won high ranking when compared to other companies, placing it high in quality of product and quality of management.
"My co-workers at Continental have remained focused on the key things that matter to our customers. I am proud to be on their team," said Larry Kellner, chairman and CEO.
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