The Denver based airline has taken the unusual step of sending out proposals to airports. The requests outline Frontier's expansion plans and ask interested cities to submit a host of information, including airport data, market analysis and details on how the community would support the service.
Frontier has also been diversifying their system by adding flights in and out of California. The airline will be starting one daily flight from San Francisco to Las Vegas (Dec. 14). The airline also filed a request with the FAA to start services from California to Mexico (Sacramento and San Jose to Cabo San Lucas/Los Cabos). This is unusual because they have begun to shift some flights away from their Denver hub where they are starting to see more competition from both United Airlines and new comer, Southwest Airlines. It is interesting that Frontier is only offering one daily flight from San Francisco to Las Vegas but then again if the airline can consistently fill that one flight it will make money. With the new flight out of SFO to LAS, California becomes the second largest market for Frontier, right behind their Denver hub.
Rocky Mountain News
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