Frontier likely will raise prices over time. But observers say the carrier's presence will help keep prices noticeably lower than before it entered the market.
"It is not uncommon for low-cost carriers to undercut (traditional airlines) by 50 percent or more, especially for intro periods, which may last, say, six months," New York- based airfare expert Bob Harrell said.
Guadalajara marks Frontier's eighth destination in Mexico, which has become a red-hot market in the past few years.
Frontier expects to lure more business travelers and Mexican nationals than its other flights to resort destinations such as Cancún and Puerto Vallarta.
The carrier will offer fliers from Guadalajara the opportunity to connect in Denver to more than 30 U.S. cities.
The service also likely will attract a fair share of American leisure travelers, said analyst Mike Shonstrom.
"You can go through Guadalajara to hit numerous other vacation spots in the area," said Shonstrom, a Denver-based analyst for Emerging Growth Equities. "Just because it's not on the coast doesn't mean it won't attract tourists."
No word on which animal will service their new Mexican destination.
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