I recieved a correction from Drew Stoddard, CEO of InterAir Media, whose firm concieved and then brokered the deal.
"The graphic will actually be a 'wrap' or to be clearer, it will be a thin vinyl exterior graphic which will be applied over the paint. It is true that this type of advertising has been done before, however, by 'wrapping' the planes we are able to change the advertiser on a regular basis which is what we plan to do."
Thanks for the correction. This idea is great because if the ads ever need changing or another ad becomes avalibile they can easily be changed without a costly repaint of the aircraft.
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