"An overwhelmingly positive response from our customers and a positive revenue impact for the airline has prompted us to continue spreading our consumer-friendly pricing structure across even more of our network," said Scott Kirby, executive vice president, sales and marketing. "We've made great strides in introducing a low cost pricing structure to many East Coast markets that were not previously served by a low-cost carrier."
New Sample Reduction from
To/from Charlotte, NC Fare Previous Lowest Fare
Columbus, OH $198 41%
Dayton, OH $198 41%
Hartford, CT $198 54%
Huntington, WV $278 42%
Huntsville, AL $198 39%
Nashville, TN $198 43%
Seattle $278 46%
Syracuse, NY $198 52%
New Sample Reduction from
To/from Philadelphia Fare Previous Lowest Fare
Charleston, SC $198 49%
Columbia, SC $198 55%
Columbus, OH $198 44%
Dayton, OH $198 44%
Greenville, SC $198 51%
Knoxville, TN $198 52%
Louisville, KY $198 48%
Norfolk, VA $198 50%
New Sample Reduction from
To/from Pittsburgh Fare Previous Lowest Fare
Norfolk, VA $198 49%
New Sample Reduction from
To/from LaGuardia Fare Previous Lowest Fare
Louisville, KY $198 42%
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With the exception of Seattle and a few other cities, most of the
reductions came on the smaller feeder routes already coming into
the hubs. A lot of these cities are keys for USAir where they can
build up a steady flow of clients that will experience the airline and
become lifetime fliers. These fare reductions come on the heels of
criticism over USAir's amazingly high fares on some of the eastern
routes to and from Philadephia.
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